1 – Firstly, your account is not private, right? Check this setting and make your Instagram public. People who still don’t know your Pilates Studio, will not be able to find you easily, nor will they be able to view your publications and analyze your work, if your account is private. It’s a simple detail, but one that often goes unnoticed, especially if your Instagram is personal.
2 – Is your Instagram personal or commercial? As it is a Pilates Studio that offers services, the ideal is to set up your Instagram for a commercial account. Thus, you will have access to the measurement of your posts, that is, statistics that will show the results achieved, in addition to you being able to create paid ads, which is not possible in a personal account.
3 – After setting up your Instagram for a business account, don’t forget to explore all the new features, such as: interactive buttons with your email, address, or phone. So, with just one click, the user can contact you!
4 – Now you’re ready to publish and gain more followers on Instagram! It is extremely important to maintain a frequency of publications, the ideal is at least 1 post per day, and a maximum of 3, so as not to overload your audience and end up losing followers.
5 – Your content has to be relevant, don’t use Instagram just to promote yourself, the best tip is to always think: is my content helping someone? Spy what your competition is doing, differentiate yourself, and do better!
6 – Para não perder o fluxo de frequência e ajudar a criar conteúdos relevantes, planeje-se. Crie um calendário de publicações, com isso você terá tempo para pensar no que irá entregar de conteúdo para seus usuários, além de estar ligado em todas as datas comemorativas do ano, para possíveis campanhas, promoções, descontos ou sorteios, além da sua rotina de publicações normais.
7 – Another important tip for creating content is to stay tuned in the news of the world, many subjects can be related to your niche. Google offers a very useful tool to alert news through keywords, it is Google Alerts, you can configure words like Pilates, health, and well-being.
8 – Don’t forget to use the famous hashtags, but be careful not to sin in quantity and strategy. Use hashtags that are linked to your content and niche. Know that 30 is the maximum number of keywords that Instagram allows per publication. And there are tools that help you choose those words, like All Hashtag.
9 – Under no circumstances buy followers. It is useless to have thousands of followers and not even half a dozen likes and comments in the publications. What counts on Instagram is engagement.
10 – To increase engagement and gain followers on Instagram, try asking questions in your publications, ask your followers to tag friends when it is convenient, tag people who are present in the publication, such as photos or videos – use your students to do this content type.
11 – To further increase your engagement and reach, promote your publications, only commercial accounts allow this strategy. When you promote, you can configure who you want to reach, such as: age, gender, location and interests.
12 – In addition to the publications, don’t forget to explore the stories, with it you can also tag your students, use geolocation, use polls and questions to further increase your engagement. The cool thing about stories is that they are only available for 24 hours, it is usually used to show the “behind the scenes” of your classes, and to give important messages.
13 – You can also save your Stories in your Highlights – which are fixed below your profile. It is interesting that you explore this functionality to talk about your services and their differentiators. Remember that it will be your gateway when someone visits your Instagram profile! 14 – Explore Reposts to the fullest! Who doesn’t like to be recognized in public? Republish the publications of students who speak well of you. In addition to feeling super important, more people will see this publication.
14 – Explore Reposts to the fullest! Who doesn’t like to be recognized in public? Republish the publications of students who speak well of you. In addition to feeling super important, more people will see this publication. 15 – Don’t forget to measure your results. Otherwise, all of the above tips lose their maximum potential. It is important for you to analyze what is working to replicate, and what is not working, to renew. There is no magic formula for gaining followers on Instagram, don’t be afraid to test. Over time you will get to know what your audience likes to see and will constantly improve.
15 – Don’t forget to measure your results. Otherwise, all of the above tips lose their maximum potential. It is important for you to analyze what is working to replicate, and what is not working, to renew. There is no magic formula for gaining followers on Instagram, don’t be afraid to test. Over time you will get to know what your audience likes to see and will constantly improve.