With a large part of the population connected, the Internet, which until the other day had a secondary role in business, gained a prominent role. Social networks are increasingly relevant. After all, they are the ones that people turn to when they want to criticize, praise or obtain information about a certain product or service. And with a Pilates studio it is no different. It is common for those interested in the practice to visit the social networks of a space to find out how they work, if the customers seem satisfied, if the equipment is new, if the environment is legal. Anyway, today, on social networks it is possible to view many details of a particular business. Therefore, you need to be present and work properly. Like? We will help you with 6 tips to make you stand out on social media and attract more students to the studio.
1 – Specialize!
Presence on the main social networks nowadays is essential, a great form of dissemination that certainly helps to attract more students. In addition to being cheap, it is super effective. There are several workshops and online courses on digital marketing and the use of social networks, where you will learn strategies and ways to promote the services of your studio. If you have difficulty handling the tools, ask friends or relatives for help, or turn to specialized companies and professionals. But be sure to study the subject, to seek knowledge. After all, this way you will have the competence to analyze the work and identify if your studio’s social networks are on the right track. Even if you delegate the management of social networks to someone, be sure to participate, indicating the contents and images that best match your work.
2 – Share relevant information
To maintain a Facebook page, for example, it is not enough to create one ad after another to promote the studio, it is important to share interesting content about the Pilates method – subjects that involve the public and that make them return to your profile, to follow you up close, liking, commenting and sharing your posts. And the most important: that they encourage everyone to want to practice – or continue practicing – Pilates in their studio! Assemble a content grid and follow it assiduously. Hire a professional to make the arts with your logo applied, creating a visual identity.
3 – Be polite and kind
Respond quickly and respectfully to people, be clear, simple and objective. Avoid abbreviations or very technical terms and never write in capital letters. Try to create a certain closeness, be charismatic. Use emojis from time to time to look even more likable. This way, you keep customers and attract even more people to your studio. Remember: the best way to counter negative comments, if they exist, is to use good humor and show that you are willing to talk. This will cause you to gain admiration from your audience. Never be rude or aggressive.
3 – Be true
You can show your studio’s differentials through strategically designed posts, arousing people’s interest. Show close-ups, equipment details, people performing exercises, decorating, you practicing… but always be true. Do not make montages, do not take pictures of other studios, of students who are not yours, do not ‘fake’ the execution of a movement. Thus, you gain credibility and only strengthen your image on social networks.
4. Be professional
If you are in your studio profile, act professionally. Never mix personal information or comments with professionals. Take care as you speak and, preferably, only post personalized images.
5 – Turn your fans into allies
Use social networks to ensure the satisfaction of your studio audience, turning them into allies. Satisfied fans ‘wear the shirt’ of your brand and become active promoters. After all, they feel encouraged to speak well about the experiences lived in their space. Establish a relationship of trust with them, offer some ‘treats’ from time to time, as a personalized gift with your brand. Your studio can only win. Because they will help to attract more customers.
6 – Increase your reach
If, through social media, your studio can reach an even larger audience, why not invest in it? That’s where social media shows its strength once again. Establish good communication online, make some paid ads and gain even more visibility, attracting more and more students.