Many people want to take Pilates classes, but most are not sure if prices are affordable. After some research online or through the word of mouth, you can find quality & affordable studios for you to practice Pilates on a weekly basis and then end up taking classes. Pilates brings health benefits, but due to the high cost in some studios, it has become a “luxury item”. Why are some classes so affordable and others not?
Quality Pilates, considered a high investment by some because is more expensive, is offered by those who have invested in quality products and training. And good training in many countries, it doesn’t come cheap”.
Another factor that must be taken into account is the personalized service. Pilates classes, when not individual, are given to a maximum of 3 or 4 people, unlike a gym class where there are often dozens of people in the same room.
“A good professional continues to invest in their training annually. It is natural that the most qualified, who recycle frequently to keep up to date,’ covers a different value than the one who opted for another path.
Really, graduating in Pilates and maintaining a studio with quality equipment requires a big investment. “Pilates has been around for almost a hundred years and is a method with unlimited resources. In addition, it is also a profession for life, worth the investment in good training and good equipment”.
One of the first tasks, when you go to open your studio, is to define the price of pilates, that is, to price the services you provide. How to stipulate the tuition plans, identify my fixed and variable costs, my profit margin and the value of each class?
First, you need to set your prices according to your area of expertise, but also take into account the possibilities of your target audience. Try to keep the values within the market in order to have a good adherence rate.
So, how can you get your services correctly priced? We bring you what you need to know to define the values of your business.
There is also another form of remuneration for the physiotherapist which is the work with percentage, where the physiotherapist receives a percentage when working in a Studio that is not his. That is, in an agreement between the owner and you, a percentage is established for both. Usually the percentage for the physiotherapist is between 40% to 60%. This will depend on the negotiation between both and other factors. The positive side of this form of percentage is that the physiotherapist receives the agreed amounts free of charge, generally leaving all expenses to the owner. It is up to the physiotherapist to calculate what is most advantageous. Then put everything into a spreadsheet.
When the physiotherapist does not want to work with the percentage format, but does not yet have the necessary capital to set up his own studio, we would have a third option, which would be to set up a “partnership” with another professional to share the expenses. This is a good alternative for those just starting out. However, the choice of a partner or a partner must be very careful. For, societies are similar to marriages. The two need to complement each other and know how to deal in the best way with the obstacles that are inherent to any business. It is worth reflecting here whether a partnership is the best option for you or not. And no one better than you to know the answers to this question and consider what is more feasible.
It is understood that a pilates session should have an average of 1 hour. I.e. With 10 patients, the professional would work approximately 10 hours a week. This workload is extremely small. This allows the professional great flexibility regarding schedules and also an increase in the number of patients. Remember that physiotherapists have a “patient” and not a student. Who has a student is the Physical Education Teacher. It is also important to point out that the physiotherapist offers “Pilates sessions” and not “Pilates classes”. The term “pilates class” is more suitable for the Physical Education Teacher as well.